Reputation Wrecked

This week on the podcast, we’re joined by Holly Hinton, website and SEO expert, and owner of Web Goddess, a development company specialising in websites for service-based brands.
We take it right back to the start of Holly’s career, from working for others and specialising in IT training, to running her own successful business and leading a team of four.
In this episode, Holly shares open and honest insights about the challenges in the industry, her frustration with businesses being sold websites that simply aren’t fit for purpose, and the real reason she left the corporate world.
Holly is a fountain of knowledge and an open book, so if you’re keen to learn more about building a successful business, get tips and tricks on maximising website builders like Wix, and enjoy plenty of laughs along the way, this one’s for you.

This week on the podcast, we’re joined by Usman Shah, founder of the Abzorbed Group of Companies, an incredible entrepreneur who has successfully navigated the complexities of running multiple businesses with passion, determination and hard work
 
From launching an events company that’s brought him into contact with inspiring people from all walks of life, to running a cybersecurity business, Usman’s journey is nothing short of inspiring. 
 
In this episode, we dive into his take on toxic hustle culture, why slowing down can sometimes be the ultimate power move, how he finds a balance between entrepreneurship and being a father, and so much more.
 
Usman opens up about the realities of running a business, the value of hard work, and why making the most of every opportunity matters.
 
If you’re interested in entrepreneurship, cybersecurity, or simply how to build a life on your own terms, this conversation is one you won’t want to miss.
 
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This week on the podcast, we’re joined by Chelsea Spencer, Managing Director of Big Reputation and a Chartered Marketer with a story you won’t want to miss.
Chelsea never set out to be a business owner, but two years on from founding Big Reputation, she’s built an agency that is trusted by many businesses across the UK. In this episode, she reflects on the journey so far, from the Taylor Swift lyric that inspired the name to the lessons she’s learned about leadership, growth, and staying true to her values.
We also dive into the marketing trends she chooses to step away from, the process of becoming a Chartered Marketer, and the realities of running an agency day-to-day. And, of course, Chelsea answers the audience questions you’ve been waiting for.
If you’re curious about starting a business, passionate about marketing, or simply love hearing the honest stories behind entrepreneurship, this episode is for you.

This week on the podcast, we’re joined by Jenna Goodwin, a passionate storyteller, photographer, and the powerhouse behind The Staffordshire Signal.
Jenna’s love for storytelling runs deep, from capturing powerful moments behind the lens to uncovering the often-overlooked narratives of her local community. Now, she’s channelling that passion into launching The Staffordshire Signal, a nonprofit media outlet with a mission to shift the narrative around Staffordshire.
Fed up with clickbait headlines and negative portrayals in mainstream local news, Jenna is creating something different; something that champions the people, culture, and hidden gems of the county. From forgotten local history to family traditions and community events, she’s putting authenticity back into the spotlight.
If you’re interested in grassroots media, community storytelling, or how one person can spark real change, this episode is a must-listen.

This week on the podcast, we’re joined by Judith Rafferty, a copywriting specialist with a passion for turning words into powerful stories.
Judith’s love for writing began with her English degree, but her career started in sales. Over time, she combined her sales expertise with her talent for storytelling, moving from in-house roles to agency life, and now thriving as a self-employed copywriter working with B2B clients on their content marketing strategies.
Judith doesn’t just write content; she engages audiences, reimagines narratives, and crafts messages that truly resonate. Her unique approach transforms ordinary words into compelling stories that captivate readers and drive real results.
If you’re interested in the art of copywriting, content marketing strategies, or simply want to learn how to make your writing stand out, this episode is packed with insights you won’t want to miss!

We’re joined by Sam Wilcox, founder of Purpose Comms.
 
From studying English in London to covering court cases as a journalist, being headhunted by a women’s magazine, and eventually moving into branded content, Sam’s journey is full of unexpected twists.
 
After 15 years at the same company, a redundancy gave her the space to reflect and launch her own purpose-led agency. She chats with Chelsea about shifting careers, aligning your work with your values, the power of showing up, and what it really means to recharge and reset.

This week on WRECKED, we’re joined by Emily Smith and Grace Arrowsmith, the brilliant co-founders of Narrative Social. As the minds behind a growing social media marketing agency, they’ve built something impressive from the ground up while still juggling university and life as young business owners.
 
In this episode, Emily and Grace get real about what it takes to launch and run a business in the digital marketing space. We talk in depth about the fast-changing world of social media marketing, from content strategy and client expectations to platform trends and building a strong brand voice. They also open up about the realities of being young founders, including the moments of self-doubt, the small wins that keep them going, and how they’ve built a business rooted in creativity and community.
 
With honest reflections and practical advice, this episode is packed with insights for anyone working in or curious about the world of social media. Whether you’re starting your own business, navigating early career decisions, or just love hearing from smart, ambitious women making moves, this one is for you.

This week on WRECKED, we’re thrilled to welcome Rachel White, the founder of Studio White Marketing and an industry powerhouse. Rachel’s journey has been one of determination, vision, and an unwavering commitment to her craft. From her early career days to becoming a Chartered Marketer, she’s not only built an impressive resume but also carved out a thriving business in the competitive world of marketing.
 
During this episode, Rachel opens up about her path to entrepreneurship. She shares the lessons she learned while working her way up the marketing ladder, the pivotal moments that inspired her to go out on her own, and the bold decisions that helped her turn her dreams into a reality. Rachel’s unique approach to branding and strategy has made her a standout figure in the industry, and she offers listeners a wealth of insights on what it takes to not just survive but thrive.
 
Chelsea and Rachel also delve into the obstacles she’s faced along the way from self-doubt to industry challenges and how she found the resilience to overcome them. They discuss the evolving role of marketing, the importance of staying true to your vision, and how Rachel’s experience has helped her guide other brands in telling their stories.
 
Whether you’re a budding entrepreneur, a seasoned marketer, or someone looking for a bit of inspiration, Rachel’s story is both relatable and empowering. Her candid, thoughtful advice will leave you with plenty of ideas to take back to your own projects. Don’t miss this deep dive into the world of marketing, branding, and the hustle it takes to build a business from the ground up.

This week on WRECKED, we’re thrilled to have Nina Oliver, founder of Allegro Business Services, as our guest. Nina shares her expertise on building a business that truly supports your lifestyle, not the other way around. From streamlining workflows to mastering the art of organisation, Nina offers valuable tips that can transform the way you approach your daily operations.
We also dive into Nina’s journey of transitioning from a supportive role as an executive assistant to becoming a business owner in her own right. Her story highlights the importance of identifying your strengths, embracing change, and building a service that empowers entrepreneurs to focus on what they do best.

This week on Reputation Wrecked, we’re excited to welcome Caroline Canty, the driving force behind Craft Coaching. Caroline’s expertise in coaching and personal development has helped countless individuals and businesses unlock their true potential. She’s not just about setting goals, she’s about making meaningful, lasting change through powerful conversations, practical strategies, and a deep understanding of what motivates people.
We dive into her journey of building Craft Coaching from the ground up, the challenges she’s faced as an entrepreneur, and her passion for helping others navigate their own paths to success. Caroline shares her thoughts on what it really takes to overcome self-doubt, step out of your comfort zone, and create a fulfilling, balanced career: whether you’re leading a team or striking out on your own. With Caroline’s wealth of experience and her commitment to empowering others, this episode is a must-listen for anyone looking to elevate their personal and professional growth.